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AS I AM

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  1. Curling Jelly (various sizes)
    Curling Jelly (various sizes)
    KES 1.00
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  2. Double Butter Cream Moisturizer
    Double Butter Cream Moisturizer
    KES 1.00
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  3. Rice Water Hair Spray (protein-free)
    Rice Water Hair Spray (protein-free)
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  4. Curl Color Gel (temporary color + gel)
    Curl Color Gel (temporary color + gel)
    KES 1.00
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  5. Rice Water Shampoo & Conditioner (sulfate-free)
    Rice Water Shampoo & Conditioner (sulfate-free)
    KES 1.00
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  6. Co-Wash & Detangling + Hydration Curl Clarity Shampoo
    Co-Wash & Detangling + Hydration Curl Clarity Shampoo
    KES 1.00
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  7. Co-Wash & Detangling + Hydration Twist Defining Cream
    Co-Wash & Detangling + Hydration Twist Defining Cream
    KES 1.00
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  8. Co-Wash & Detangling + Hydration Elation (intensive conditioner)
    Co-Wash & Detangling + Hydration Elation (intensive conditioner)
    KES 1.00
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  9. Co-Wash & Detangling + Hydration Detangling Conditioner
    Co-Wash & Detangling + Hydration Detangling Conditioner
    KES 1.00
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  10. Co-Wash & Detangling + Hydration Coconut Co-Wash / Cowash
    Co-Wash & Detangling + Hydration Coconut Co-Wash / Cowash
    KES 1.00
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  11. Long & Luxe Collection Edge Control (Groedge)
    Long & Luxe Collection Edge Control (Groedge)
    KES 1.00
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  12. Long & Luxe Collection Curl Enhancing Smoothie
    Long & Luxe Collection Curl Enhancing Smoothie
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  13. Long & Luxe Collection GroYogurt Leave-In Conditioner
    Long & Luxe Collection GroYogurt Leave-In Conditioner
    KES 1.00
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  14. Long & Luxe Collection Strengthening Conditioner
    Long & Luxe Collection Strengthening Conditioner
    KES 1.00
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  15. Long & Luxe Collection Strengthening Shampoo
    Long & Luxe Collection Strengthening Shampoo
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As I Am – Science for Curls & Coils

As I Am specializes in scientifically formulated haircare for natural curls and coils. Its products are enriched with natural ingredients like coconut, olive oil, and shea butter, delivering hydration, definition, and strength to textured hair.

Why Choose As I Am

  • Targeted solutions for curly and coily textures
  • Formulas free from sulfates and parabens
  • Dermatologist-developed for scalp and hair health

Hero Benefits

  • Moisture retention for lasting softness
  • Defined curls with reduced frizz
  • Healthy scalp balance with nourishing oils
  • Stronger strands to minimize breakage

Best-Sellers

  • As I Am Coconut CoWash
  • As I Am DoubleButter Cream
  • As I Am Curling Jelly
  • As I Am Dry & Itchy Scalp Care Shampoo

Define, hydrate, and protect your curls with As I Am—available at Kenya’s best beauty store.

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Featured Products
Avocado Hydrating Conditioner 400ml
Avocado Hydrating Conditioner 400ml
KES 1,500.00
Glossy Curling Jelly-Ice curls 150z
Glossy Curling Jelly-Ice curls 150z
KES 1,700.00
Olive Miracle Anti-Breakage 2 in 1 Shampoo 355ml
Olive Miracle Anti-Breakage 2 in 1 Shampoo 355ml
KES 900.00
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