Foundation

Foundation – Find Your Finish, Coverage & Perfect Match

Create a flawless base with our range of foundation makeup—from liquid foundation and powder foundation to stick and buildable foundation formulas. Whether you love a matte foundation or a dewy foundation, we’ve got options for every skin type and routine.

Choose Your Coverage & Finish

• Full coverage foundation for special occasions or maximum conceal
• Medium coverage foundation for everyday polish
• Lightweight foundation and natural look foundation for skin-like wear
• Long lasting foundation and transfer proof foundation for all-day hold

Match Your Skin Type

• Foundation for oily skin: pair with primer, set with powder
• Foundation for dry skin: choose hydrating foundation or dewy finishes
• Foundation for combination skin: balance with targeted prep
• Foundation with SPF for added daytime protection

Application Tips

• Start thin and build—layer a buildable foundation where you want more coverage
• Use a brush or sponge for seamless blending; press, don’t drag
• Set with a lightweight powder on the T-zone to lock in wear

Explore More Face Essentials

• Concealer
• Powder
• Highlighter & Blush
• Primer & Setting

Build your base with confidence—our liquid, powder, stick, matte, dewy and full coverage foundation picks are made to fit your routine and your shade.

Browse the face makeup products to complete your kit.